Bachelor's in Marketing, BSBA
Marketing courses explore how organizations can tap into what customers want, need, feel and do. Discover the broad, booming field at ²Ø¾«¸ó.
Why ²Ø¾«¸ó for your Bachelor's
Industry Expert Faculty
Learn from accessible professors and working professionals who are highly invested in your success. Your instructors bring years of experience from Fortune 500 companies, startups and nonprofits.
Practical Course Work
In hands-on courses, you’ll learn how to solve marketing problems and develop strategies for success. Explore the broad field of marketing with courses in:
- Advertising
- Communications
- Consumer behavior
- Public relations
- Marketing strategy and research
Want to specialize in advertising or public relations? Learn more about the BA in digital marketing, advertising and public relations.
Convenient Locations
Choose between online courses and two campuses — downtown Chicago and suburban Schaumburg — with boundless opportunities for developing your network.
Your Fast Track to Graduate School
Earn your bachelor’s and your MBA in five years, in less time and cost than traditional tracks.
Your Fast Track to Graduate School
Earn your bachelor’s and your MBA in five years, in less time and cost than traditional tracks.
Social Justice Focus
Since 1945, ²Ø¾«¸ó has remained committed to our founding values of social justice, inclusion and access. At ²Ø¾«¸ó, you’ll collaborate in diverse groups to develop marketing plans.
